Last month I told you about the book launch, but what happens afterwards? Plan the next one.
Book sales have been pretty disappointing, but who writes for money... well, we do, but there's no point in giving up after the first attempt, especially when you're in this for the long haul.
At our first post launch meeting, the following evening as it happened, we took stock and decided what books we could finish off or write for June and who would provide them. So far we have six, a combination of two short story collections and four novels. We've also had a good idea for the launch that will not only save us money, but also increase our profile: launch through a school.
The idea is that we offer to publish a short story collection containing the winning entries in a competition the school runs. Just before the summer half-term break, around late May early June, we have a launch evening in the school hall.
Some of the kids will read their stories, the authors will read parts of theirs, the school gets all the proceeds from the sale of their book, we get a free hall hire and the PTFA get to run a snack bar and keep the money from that. We may also have some kids using school computers to show parents how to order an ebook via Amazon and how to use either a Kindle or the free Kindle software. Everyone wins.
And that's not all. By opening the project up to the whole school, we could get the art department involved in designing the covers, the computer department doing the book trailers, the music department composing/performing music for the book trailers etc. Some of the work could be used in the ongoing assessment that some of their courses require.
The beauty of it, from our perspective, is that as the parents will attend it means another audience for us, on top of which a lot of the promotion will be done through the school in their newsletters. That doesn't mean we can ignore our own promotion, like getting the local press involved and promoting the website, but it does make things easier.
Who knows, Amazon may even respond this time and attend.
We've already had a positive response from an English teacher at the school we've approached and are looking to start discussions about it in the new year. Watch this space.
As part of the debriefing session, it was also decided to create a style sheet for future books. The sheet is aimed to make the conversion process seamless... relatively seamless, by setting formatting standards when writing a piece of work.
The three main areas covered were paragraphs, new pages and point of view or scene changes. It may come as a surprise to find out that tabs do not translate well when converting to an electronic format and cause more problems than they solve.
For indenting the first line of a paragraph, the best way, and one that easily converts into ebook format, is to use the format/paragraph settings and indent the first line by a set amount. For a new page, such as a new chapter, people often hit the enter key until they get to a new page. I'll let you guess what happens to converted books that do this. The way to go is to use 'ctrl+enter', as this will take you to a new page and will keep it as a new page forever after. The scene changes are most easily shown by using extra lines.
What the style sheet does not do is impose a formatting style on the author. If they want to have paragraphs with no first line indent, but a blank line afterwards, that's fine, and if they want an indented paragraph with no blank line afterwards, that works too.
Next month, I'll let you know how we go about converting our work to an ebook. It should come as no surprise that it costs nothing to do a good job.
Martin Willoughby
Feel free to send questions and I'll try to
answer as many as possible next time.